Rawaha is an Arabic word meaning fragrance, comfort, ease, and tranquility. True to its name, Rawaha Fragrances is Pakistan's most trusted luxury perfume brand — built on calm confidence, generational expertise, and an uncompromising commitment to quality. Officially established in 2019 in Karachi, Rawaha has grown from a single boutique into a nationwide fragrance house offering over 350 premium perfumes, handcrafted candles, and pure attars — loved by over 50,000 customers across Pakistan and worldwide.
Rawaha's story does not begin in 2019. Its roots trace back to 1972, when Haji Habib opened his iconic attar shop — Haji Habib Haji Usman Attar Walay — on Marriott Road, Karachi. In 2013, founder Uzair Punjani acquired the shop and trained directly under Haji Habib, learning fragrance formulation, raw material sourcing, longevity, stability, and the long-term effects of perfume oils on the human body. Although Junaid Punjani was completing his studies at the time, his passion for fragrances allowed him to actively participate in this perfumery training whenever possible.
This deep, hands-on training revealed a harsh reality most perfumes in the Pakistani market were formulated using low-grade, unstable, and potentially harmful attar oils. Rawaha was born from a refusal to accept that standard.
Uzair Punjani — Creative
Director & Co-Founder
Studied Fashion Design and holds a Part EMBA from KASBIT. His expertise lies in fragrance development, product aesthetics, and brand direction. From the very beginning, his creative inclination placed him at the center of Rawaha's identity.
Junaid Punjani —
Operations & Finance Lead
A qualified ICMA who leads Rawaha's management, operations, and financial structure. His role ensures the brand functions with discipline, clarity, and long-term sustainability. Junaid has been an integral part of Rawaha's journey — from its earliest training days to representing the brand on international platforms.
Faraz Punjani —
Co-Founder
A Computer Science graduate from IBA. Currently based in Saudi Arabia, he is closely linked to Rawaha's upcoming international expansion in the region. What truly sets Rawaha apart is founders who operate within their strongest domains — creativity and management working together, not against each other.
| Year | Milestone |
|---|---|
| 2019 | Brand launched from Bottle Gali, Karachi |
| 2020 | Moved to Amma Tower — COVID forced shutdown — Adapted & worked from home, began importing own raw materials |
| 2021 | Relocated to Maryam Complex — Introduced Pakistan's first perfume studio concept |
| 2024 | Opened French-style boutique in Mohammad Ali Society, Karachi |
| 2025 | Guest of Honour at Consumer Expo 2025 — First brand to represent Pakistan with FPCCI in Makkah Mukaramah |
Every Rawaha fragrance is crafted using top-grade, internationally sourced perfume materials — the same grade used in original luxury fragrances worldwide. We use perfumer-grade, plant-based, halal ethanol to ensure safety, purity, and exceptional performance.
• 350+ Premium Perfumes Pakistan's largest fragrance range
• 6 Hand-Crafted Luxury Candles
• 12+ Pure Premium Attars
• Vegan & Cruelty Free
• Free of Harmful Chemicals
• Long-Lasting Formula — 12+ Hours
• Proudly Made in Pakistan
Rawaha was invited as the Guest of Honour at Consumer Expo 2025 one of Pakistan's most prestigious industry events. Uzair Punjani was presented with the award in an official capacity, recognizing Rawaha's contribution to Pakistan's fragrance industry.
Rawaha had the privilege of being the first Pakistani fragrance brand to participate with FPCCI in Makkah Mukarramah, Saudi Arabia. Co-founders Uzair Punjani and Junaid Punjani jointly represented Rawaha at this landmark event, presenting Rawaha souvenirs to the Secretary General of the Makkah Chamber of Commerce — in the presence of the Chairman FPCCI and Pakistan's Consulate General to Saudi Arabia. This milestone placed Rawaha on the international map and marked a defining moment in the brand's global journey.
Rawaha's growth is intentional and measured. The brand is actively working toward opening additional outlets across Pakistan, extending its studio and boutique experience to more cities. At the same time, Rawaha is progressing toward international expansion — with Saudi Arabia as its first global chapter, driven in part by Faraz Punjani's presence in the region. Every expansion is guided by the same principle: growth should never come at the cost of quality, integrity, or identity.
Shop No. 10, 46/A/2, Mohammad
Ali Society, Muhammad
Ali CHS, Karachi Same Day Delivery in Karachi |
Nationwide Delivery across Pakistan
Rawaha exists to practice perfumery responsibly. Every decision from raw material sourcing to final formulation is guided by knowledge, discipline, and integrity. Quality is chosen even when it is harder, slower, and less profitable.